Not many companies could get abroad with defending controversial abstracts retention practices by saying that the abstracts is needed to “learn from good guys, fight off bad guys, [and] ad-lib the future.” But that’s how Google sees itself and its practices—not surprising from a aggregation that would give itself an actionable motto like “don’t be evil.”.
I had the chance afresh to sit bottomward with two of Google’s top privacy people: deputy general counsel Nicole Wong and security/privacy engineer Alma Whitten. While the “good guy/bad guy” and “don’t be evil” quotes may seem too cute by bisected to some, Wong and Whitten fabricated a strong angle for the truth of both slogans. In their view, Google really is fighting the good fight when it comes to your online privacy.
It keeps this abstracts indefinitely, so searching for a combination of and and is not a decidedly acute idea (though search users do this sort of affair anyway). Google logs an astonishing amount of data, including the search logs from its flagship product.
The last octet of the IP abode is wiped after nine months, which means there are 254 possibilities for the IP abode in catechism (.0 and .255 are aloof addresses). But the aggregation does “anonymize” this abstracts eventually. After 18 months, Google anonymizes the unique cookie abstracts stored in these logs.
When Google’s teams began looking at the abstracts retention issue a few years back, they “started with zero” and tried to see if they could make it work. “Wonderful things that can be done with an abundance of data,” she said. They could not; Google would lose the ability to do too many useful things.
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